The Drum

O2 talks up brand purpose as it acknowledges sector 'isn't as loved' as it should be

O2's chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand's chief marketing officer, Nina Bibby, believes O2 itself has ...
The Drum

O2 repositions brand to become a ‘breath of fresh air again’

‘Breathe it all in’ is the strapline that the carrier will be pressing through the UK from 1 September. It looks to highlight how the mobile is a vital part of modern life. British spoken word artist ...
Ad Age

A freezing 'Snowgran' symbolizes the UK cost-of-living crisis in O2's holiday spot

Are you a print subscriber? Activate your account. By Jeanine Poggi - 20 hours 43 min ago By Adrianne Pasquarelli - 21 hours 17 min ago By Garett Sloane - 21 hours 41 min ago By Brian Bonilla - 22 ...

TCS secures $1 billion Telefónica UK mandate, revives large-deal pipeline

The contract becomes the fourth billion-dollar deal signed under managing director and chief executive officer K Krithivasan, who took charge in June Tata Consultancy Services (TCS) has secured a long ...