Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun to spend more money compared with ...

This paper analyses the interaction between data needs and objective formulation in Strategic Environmental Assessment (SEA). This topic is discussed from the experiences that were gained by designing ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...