The Oklahoma State Cowboys had planned to promote ... The NCAA blocked the Cowboys from putting QR codes on players’ helmets during games, according to David Ubben of The Athletic.

It was once unusual for college football players ... and paid tribute to them all with a unique one-of-one helmet featuring the Ducks, Oklahoma Sooners, and UCF Knights. "Sneak peek at Dillon ...

STILLWATER, Okla. (KFOR) — Oklahoma State football helmets will have a new feature on the field this year. The Cowboys will be donning QR codes on the back of their helmets. When scanned ...