Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

pulling out the innards from his old radio and converting it to an Arduino FM radio. His cheap, mains powered radio was pretty bad at tuning. It had trouble locating stations, and tended to drift.