A new poll shows the people of France have a positive image of the 2024 Summer Games in Paris — and of the upcoming 2030 ...

As the world gears up for the Summer Olympics in Paris—threatening to be one of the hottest on record—it's crucial to scrutinize the role of major sponsors like commodities giant Procter ...

LVMH and Samsung intruded on previously sacrosanct spaces at the Paris Games, angering fellow sponsors and raising concerns about a repeat at the closing ceremony.

Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic games, with a non-alcoholic brand taking the torch.

McDonald's has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee said on Friday. The fast-food giant has been a sponsor since 1976 and is ...

Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics.

The brownish, once-polluted River Seine in Paris isn’t the glitziest or most glamorous, especially in a city filled with iconic landmarks. But for Chase, it’s hoping the waterway will be a ...

The Paris Summer Olympics could mark a reset for major sponsors after years of games held against the backdrop of geopolitical issues and the COVID-19 pandemic, according to branding expert Jim ...

FILE – Raindrops on a hurdle during the Summer Olympics in Rio de Janeiro, Brazil, Friday, Aug. 12, 2016. The International Olympic Committee has signed Anheuser-Busch InBev as the first beer ...

The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars.