International Olympic Committee top sponsor Air France-KLM got it worse: The airline group said the Olympics cost it around $210 million in lost revenue, worse than it had assumed prior to the ...

The Olympics was once about amateurism. But have the modern Games become too much about sponsorship and commerciality?

Its sponsorship deal is due to end in 2024. Coca-Cola, as the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, have sponsored the Olympic Games since 1928 ...

As the world gears up for the Summer Olympics in Paris—threatening to be one of the hottest on record—it's crucial to scrutinize the role of major sponsors like commodities giant Procter ...

The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are ...

Watanabe said there was a need to overhaul the Olympic marketing plan following the departure of three Japanese top sponsors after this summer’s Paris 2024 Olympics.

The Japanese Olympic Committee and Japanese Paralympic Committee plan to allow companies to sign a single joint sponsorship ...

"Many Japanese companies want to sponsor Olympic Games because Olympic Games mean great value for the company. They want to support but of course they need value," Watanabe said. "So far the ...

Olympic sponsorship drives a strong uptick in engagement, and this year, the Paris 2024 Summer Olympics took second place in terms of sports engagement among Americans and Canadians in the past twelve ...

During the Tokyo Summer Olympics in 2021 ... Toyota is one of just 15 "TOP" sponsors as part of The Olympic Partner program. TOP is the highest level of sponsorship for the games and is limited ...

For Fenty and Skims, their genius was identifying blind spots in the Olympics sponsorship market, pitching their brands as the solution, and ultimately filling the opportunity they saw.