With so many ads out there, marketers often struggle to cut through the clutter. One such brand which tried to grab consumer eyeballs and make a mark is Amazon. However, the ad by the e-commerce ...

OOH 3.0. Modern brands have embraced OOH “3.0,” if you like. They have grasped a variety of new technologies that deliver a very engaging and connected digital experience to modern consumers ...

When people talk about "out-of-home" (OOH) in the most general sense of the term, it can mean a lot of different things. Aside from the fact that OOH media pretty much encompasses anything in the ...

The Solomon Partners 2023 Benchmark Report found that OOH advertising was particularly good at grabbing people's attention.Even better, in fact, than TV, podcasts, radio, print, and online ads ...

In 2023, OOH should continue its strong growth, and when the overall ad market recovers in 2024 and beyond, it should be set up for powerful growth going forward.

Overall, 67% of respondents said they are likely to act after seeing an influencer-endorsed product in an OOH ad. Some 48% said they visited brand websites, and 48% said they made purchases.