Revolt on MSN17d
How Playboi Carti’s ‘Opium’ aesthetic turned his fanbase into a cult-like sales machine
Other rappers flood social media with promo. Carti doesn't. Somehow, he’s still winning. The numbers behind MUSIC prove why his approach is changing the game.
The Daily Aztec11d
“I am the Music”: Playboi Carti brings Opium fans out in droves to celebrate the release of his highly anticipated “MUSIC” drop
Known for his elusive “king vamp” persona, Carti, real name Jordan Terell Carter, made the initial announcement of the album ...
Sportskeeda1mon
DJ Akademiks says Playboi Carti's label Opium is "confused" and has no clue what rapper is doing with his much-awaited 'I AM MUSIC' album
Hip-hop commentator DJ Akademiks has once again sparked discussion in the rap community by claiming that Playboi Carti's label, Opium, is "confused." He added that the label has no clear ...