Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...
DISCUSSED in the preceding five chapters were the consistent use of parallel structures as key to writing more readable, more forceful, and more polished sentences. Also, for clearer and more cohesive ...
“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.
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