From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college football's bowl season.

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game’s Most Valuable Player. A trophy was hoisted. Then an oversized ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

leaving his game shirt covered in sprinkles. The Pop-Tarts Bowl had nearly 46,000 followers on X, 17,600 on Instagram, and 13,900 TikTok. Followers engaged with one another on the social media ...

Wildcats coach Chris Klieman received a Gatorade bath. Players headed to midfield, where they donned Pop-Tarts Bowl champions T-shirts. Quarterback Avery Johnson was named the game's Most Valuable ...