India, Dec. 11 -- Ever been in that situation where you really needed to buy something but knew you could get it for much cheaper? So you waited, and you kept refreshing the product page 6 times a day ...

Staying profitable in ecommerce is a constant balancing act between your costs, competitors’ prices, and customers’ willingness to pay. Even a small mis-priced SKU can drain margin or stall sales.

Shoppers can now check price history on multiple items at once, easily compare products, and even avoid fake “sale” prices without leaving Amazon. Price alerts can help curb impulse buying as users ...