Vera's legal battle is beginning, but Prime is still dealing with another class action suit from 2023 alleging a flavor of ...

With colorful cans and fun flavors like Strawberry Watermelon and Ice Pop, Prime Energy seems harmless enough.

While the company also pointed out that its Prime hydration drink is a caffeine ... leading parents to believe their purchasing a sports drink for their kids, only to end up with a "cauldron ...

Prime isn’t exclusively an energy drink. Prime Hydration is the brand’s sports drink, which contains coconut water, B vitamins and branched-chain amino acids, which bodybuilders use to promote ...

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink ...

The sports drink market is a crowded space ... to fighter and influencer Logan Paul (Prime). The overall demand for advanced hydration is very strong right now, according to Howard Telford ...