Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label ...

Promotions are “undefeated” in getting consumers to expand their horizons and try more innovative store brand products, ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

The products span across snacking, value, and health and wellness categories under the Essential Everyday, Woodstock and ...

A recent First Insight study highlights the shifting perceptions. To read the full report, click here. First Insight's report is based on responses from 1,267 participants, ranging from 18 years of ...

Plus, it will remove more than 30 other ingredients, like artificial sweeteners. Walmart will remove synthetic food dyes and more than 30 additional ingredients including certain preservatives and ...

The retailer also intends to eliminate an additional 30 ingredients Walmart U.S. today announced it is moving to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain ...

Estonian supermarket chains are increasingly stocking and selling products under their own private labels. However, according ...

Private labels have evolved far beyond simple budget alternatives. Some grocery store chains now offer premium private brands that command prices comparable to—or even higher than—top national brands.

For Q1 2025, DG plans to add approximately 100 new private brand products, more than half of which will be under the Clover Valley name. Dollar General is doubling down on its private brand offerings ...

NEW YORK — The Kroger Co. and Albertsons Cos., the nation’s largest traditional supermarket operators, have expanded their private label rosters with a flurry of new items. Cincinnati-based Kroger ...

Sam's Club has reached its goal to remove more than 40 unwanted ingredients, including artificial colors and sweeteners, from all its private-label products, the company said Monday.