One of the nation’s biggest advertisers will use the most-watched TV event of the year to focus on just a sliver of its potential customer base. Procter & Gamble, the consumer-products giant, will ...

P&G won’t be paying the more than $7 million that the Fox broadcast network is seeking for a 30-second slot in the national feed of the game, and the company’s money is bound to go a lot further as a ...

It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the ...

Football games have long stood as a welcome place for beer commercials. Now Procter & Gamble hopes they will also become a great roost for discussions of an inevitable byproduct of liquid intake: ...

Jun 8, 2020, 9:44am EDT Updated: Jun 8, 2020, 2:29pm EDT Courtesy of P&G The P&G commercial features vignettes in which actors portraying black moms have conversations with their children about racial ...

Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble hopes it can win the advertising game on Super Bowl Sunday with a real grass-roots effort. Not everyone in the ...

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