In fasting season, while other brands in Indonesia used religious image to communicate themselves ... by portraying what consumers actually feel when they are thirsty to build desire to the product ...

Bundling has always been a successful sales strategy for Coca-Cola Indonesia. Customers love adding the signature soda to their meals when ordering food on Grab. So while football fans were eagerly ...

Indian quick-service restaurant operator Jubilant Food Ltd (JFL) has inked a memorandum of understanding with Coca-Cola to purchase and market sparkling beverages and other products, The Economic ...