Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

The Observer has compiled a list of 2025 guides, tutorials, and manuals designed to support psychological scientists as they expand their toolboxes of research practices and methods.

Pew Research Center is committed to meeting the highest methodological standards — and to exploring the newest frontiers of research. Learn more about the methods the Center uses to conduct objective, ...

Federal regulations at 45 CFR 46.102 item (j), define minimal risk as "... the probability and magnitude of harm or discomfort anticipated in the research are not greater in and of themselves than ...