As GameStop employees lose their jobs, the meme stock millionaire potentially sets his sights on a new stock to pump.

Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

Unity Software Inc. (NYSE:U) surged 10% fueled by hype from meme stock trader Keith Gill, but the long-term potential remain uncertain.

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,

Meme stocks like AMC and GameStop get their price spikes from strong buying interest. GameStop jumped Thursday morning after meme investor Keith Gill, a.k.a. "Roaring Kitty," posted the image of a gift on Twitter/X on Wednesday.

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.