A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

In the world of luxury watches, there are specific color combos that get people excited. Green? That’s a “Hulk” like the popular superhero. Half black, half blue? A “Batman,” again, for the DC hero.

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the Submariner, ...

Kendall Roy’s new watch on the latest and final season of Succession is hardly a quiet luxury. The Roy scion — who on earlier seasons favored timepieces by more traditional makers like Vacheron ...

The Rolex resale market peaked in early 2022 thanks to low interest rates, and booming stock and crypto markets – but is now levelling out, with some timepieces worth thousands of dollars less However ...

“Pepsi” has been on the lips of Rolex enthusiasts – and watch lovers in general – since last month’s Swiss trade fair Baselworld 2018. For “Pepsi” is the nickname of the latest US$14,000 Rolex ...

The Cola Wars have crossed over into the watch industry. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more The Datejust is the ...