Rolex has officially revealed the latest iteration of the brand’s famed dive watch, the Submariner, an easy contender for the most famous watch of all time. Since its debut in 1953, the Sub has graced ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The Rolex Submariner isn't ...

Bob’s Watches, a leading reseller, says the brand outperformed even though they are affordable compared to other Swiss brands like Audemars Piguet and Patek Philippe CEO Paul Altieri says the Daytona ...

After delaying its product introductions and imposing temporary factory closures due to the Covid virus, Rolex has finally introduced its long-awaited new 2020 lineup, including new Submariner and ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

Over a century after they first hit the market, Rolex watches for men still set the standard. It's hard to explain just how dominant Rolex is in the watch space, and even the most breathless analogies ...

Rolex has long set the bar for luxury watchmaking, blending style, precision, and status like few brands can. While new Rolex models often carry high price tags, pre-owned options offer remarkable ...

The Rolex Submariner isn't exactly controversial. Asking a group of music, design, or fashion experts to name the most important album, building, or collection of the 20th century is a great way to ...