Rory McIlroy threw the golf world on a rollercoaster and then cranked the speed up to ludicrous. At the end of it all, breathless and teary-eyed, he was The Masters champion. Finally!

Nike was ready with a sweet advertisement as soon as Rory McIlroy won The Masters at Augusta National on Sunday afternoon.

On Sunday, Northern Ireland's Rory McIlroy—famous in the last decade almost as much for his failure to win the Masters as for winning the other three majors— finally added a green jacket to his collection. He did it in a suspense-packed final round that saw him edge England's Justin Rose, another crowd favorite, in a playoff.