Sunset over the San Gabriel Mountains will likely come during the Rose Bowl's final minutes rather than early in the fourth quarter.

The Rose Bowl—once the bulwark of little-c conservatism in college football—has made another concession to modernity. College football's oldest bowl game is moving its kickoff from 2 p.m. PT to 1 p.m.

Ohio State offensive coordinator Chip Kelly, left, celebrates with quarterback Will Howard (18) after the quarterfinals of the Rose Bowl College Football Playoff against Oregon, Wednesday, Jan. 1, 2025, in Pasadena, Calif. (AP Photo/Kyusung Gong) AP