Volunteers craft floats using flowers and other plant material to prepare on Monday for the Rose Parade, also known as the Tournament of Roses Parade, in Pasadena, Calif. The parade is held every New Year's Day ahead of the Rose Bowl college football game.

A look inside Artistic Entertainment Services as volunteers swarm to complete a fleet of floats in time for January 1st

Bob Mellano is supplying the flowers and foliage for 21 of the 39 Rose Parade floats. The Hearts rose is grown outside Bogotá in carefully controlled greenhouses.

How Louisiana become a part of the parade “Four years ago, we were trying to decide what do we do to lure tourists back after COVID, as we’re competing against all the states

An extra day has been added to Floatfest, where 39 floats displayed along two miles of Sierra Madre and Washington Boulevards are up for viewing.

Floatfest: A Rose Parade Showcase, is open on January 1, 2, and 3. This 2-mile display features Rose Parade floats after their appearance on the parade route. Each year, nearly 70,000 visitors go to Sierra Madre and Washington Boulevard in Pasadena for a rare opportunity to get up close to these incredible floats and admire the details and creativity that make each display unique.

Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently closed Fiesta Parade Floats.

Parade floats have arrived in their places in Pasadena for the 136th Rose Parade on New Year's Day 2025. Excited viewers are camping overnight along Colorado Boulevard to catch a front-row view of the ornate floats.

Each year, thousands of visitors head to Sierra Madre and Washington Boulevards in Pasadena for the chance to see the floats up close!

This year’s Floatfest is a three-day opportunity for people to get up close and personal to the 2025 Rose Parade floats.