Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

These publications' use of serifs helps reinforce a sense of credibility, expertise and timelessness. Serif fonts ... Apple's adoption of San Francisco. Such choices align with these brands ...

and Japanese fonts, reinforcing IBM’s brand identity. Thanks to this high level of precision, IBM Plex Sans is now widely used across IBM’s entire product ecosystem. The font has received ...