Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Like so many of marketing’s foundations, segmentation has been rocked by the data revolution, but it’s nothing without the art of good strategy, writes Chris Byrne. The concept of dividing a market ...

Market segmentation projects often get a bad press. Although criticism should act as a deterrent, the prize for achieving a segmentation that actually does its job is worth the effort of winning. This ...

The use of Artificial Intelligence (AI) for analysis of cellular images is very promising, especially for image segmentation tasks that were previously challenging or unfeasible, such as the ...