Marketing Dive3y
Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR
Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.
'RIP Perry': Netizens Flood Social Media With Shrek's Sidekick GIFs & Photos After Donkey That Inspired Character Dies At 30
RIP PERRY, THE REAL-LIFE DONKEY BEHIND SHREK'S DONKEY! Perry, the lovable donkey who inspired the iconic character Donkey in the Shrek movie series, has passed away at the age of 30. Fans around the ...
Variety2d
‘Shrek 5’ Pushed to December 2026, ‘Minions 3’ Moves Up to July 2026
Shrek and the Minions will both be on the big screen in 2026. Universal Pictures announced Friday that the highly-anticipated animated movies are swapping their theatrical release dates, with ...
Marketing Dive4y
Paramount, DreamWorks animate Shrek campaign with mobile rich media
Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After. Timed to coincide ...