The fragmentation of sports on TV has been a boon for leagues. But it’s making it more expensive—and confusing—for the fans.

YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

It is tempting to say that we’ve reached the end of the streaming revolution. After Tuesday morning, at least, the heads of three major sports TV power players would be compelled to agree with you.

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

The huge escalation in fees is big for the major leagues and a lesson in basic economics for media companies: When something of great value is relatively scarce, the price is going to be high. By Rick ...

When ESPN launches its direct-to-consumer service (likely next month), for the first time ever, Americans will be able to consume all major sports without having to subscribe to cable. Charter and ...

Along with rising interest in virtually all live TV sports content, recent research has shown the number of global sports TV documentaries is at its highest levels in four years. A lot of this came in ...

The following is an edited transcript of their conversation. You can view the complete interview (and the rest of the summit) here. TV Tech: Thank you for joining us today Brian. Every year, more live ...

Comcast is making a new play for value-conscious TV fans who wanted a slimmed-down channel lineup — and pay less. The cable giant announced the launch of Sports & News TV, a new video package for ...

YouTube on Monday introduced lower-priced YouTube TV plans that will allow subscribers to better tailor their plans to their own interests in areas like sports, news, and entertainment. The company ...

Apple has built its reputation on iPhones, iPads, Macs and other popular devices, but its streaming service has become a growing option for sports fans, too. Through the Apple TV app, subscribers can ...