Robert Irwin, the son of the famous Steve Irwin, has surprised the fashion world. This isn’t by wearing his dad’s khaki outfit or holding a crocodile, but by starring in an underwear ad that’s just as bold as his father’s legacy.

Steve Irwin's son Robert traded in his modest khaki cargos and Akubra hat for a pair of boxer briefs as he unveiled his latest modeling campaign with Australian underwear brand Bonds.

The son of conservationist Steve Irwin, Robert, 21, has just posed practically naked in a reptile themed underwear shoot, and it's safe to say the internet is going to need a minute (hi, we're the internet).