When it debuted in 2022, the affordable spin on an iconic luxury watch quickly became a global sensation, and the fervor has ...

Although Swatch’s collabs with Omega and Blancpain share some commonalities — both are Bioceramic clones of iconic luxury tool watches — they’re also have many differences, including their movements, ...

Later, in the 2020s, Swatch produced its runaway hit, the MoonSwatch, from bioceramic — a unique material composed of zirconium oxide and castor oil. Whereas most ceramic watches are relatively ...

The Chinese New Year sees Swatch introduce a new Year of the Snake collection, with two new offerings: the Golden Red Bamboo ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Rado’s 2023 relaunch of its Anatom collection was something of a departure for the Swatch Group brand because it replaced its ...