Victorinox just debuted their new Swiss Army collection of watches and it’s as multi-faceted and chalked full of utilitarian potential as the iconic knives. Now with four quartz models, six ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier. By Victoria Gomelsky In 2017, the Swiss ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...

The Swiss luxury watch industry is characterised by sustainable attributes like limited production, longevity and artisanal craftsmanship and so it’s environmental and social impact is rarely ...

Nashville Predators captain Roman Josi, renowned for his leadership and defensive prowess, harbors a deep passion for luxury watches. As a significant investor in the independent Swiss watchmaker ...

But these are not just timepieces featuring the artists’ existing work. Each piece features a unique hand-painted creation specifically created for Vieren. “We were drawn to artists who inspired us,” ...