We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

A s we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand ...

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, ...

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

While the drivers are revving up for the pre-season and F1 75, everyone else is counting down the days until March 16th. In ...

In 2025, Formula 1 is set to begin a new chapter with a substantial $1.5 billion partnership with TAG Heuer ... that took center stage in 2022. Max Verstappen of the Netherlands driving the ...

Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...

Tag Heuer also capitalized on this opportunity and paid tribute to Max Verstappen, congratulating him on his fourth World Champion title. His fourth win resonates with Red Bull’s core principles ...

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

and you've likely seen its gorgeous watches on drivers such as Max Verstappen, Checo Perez, and even Christian Horner. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new ...