On, Lululemon, and top tennis agent Stuart Duguid discuss the behind-the-scenes strategies to align top players and brands for partner deals. Its early tennis strategy, according to Feliciano Robayna, ...

Former top-20 tennis player Daria Saville said she’s “salty” that WAGs and influencers are getting brand deals over “actual athletes.” In a video posted to her TikTok on Tuesday, Saville called out ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

In a first for the brand, Psycho Bunny announces a multi-year partnership with rising professional tennis star Alexei Popyrin that will feature custom-designed on-court apparel MONTREAL, Jan. 7, 2025 ...

MELBOURNE, Australia — Aryna Sabalenka had fallen just short of winning a third straight Australian Open title, but it hadn’t affected her standing with the adoring Melbourne crowd. When the two-time ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing brands, tennis players demand performance from their clothes, and this means ...

NEW YORK (AP) — Before New York Fashion Week kicks off in Manhattan, some of the incoming brands are making an early first stop elsewhere — out in Queens, on the blue hard courts of the U.S. Open, ...

Zendaya attends the "Challengers" UK Premiere at Odeon Luxe Leicester Square on April 10, 2024 in London, England. ‘Challengers’ will be released in UK cinemas on April 26, 2024. (Photo by Eamonn M.