"I think it's fairly clear that [it] is a flop." Tesla announcement sparks concern over the future of one of its most hyped ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

I'm a green person. I'm driving a Tesla, or look at me, I'm a real macho person, I'm driving this big pickup truck.' And so cars are always about the brand image and once the brand image is not ...