News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Yahoo1mon
Coca-Cola scraps its logo in the return of an iconic campaign
While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in ... from the company. Credit: Coca-Cola “The iconic ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
New York Post29d
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.
Investopedia29d
The Evolution of the Coca-Cola Brand
In 1956, McCann-Erickson, Inc. replaced the D’Arcy Advertising Company as Coca-Cola's official ad agency ... The trademark Coca-Cola script logo was created in 1886 by Frank M.
The Drum18d
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...