The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

The Tony the Tiger Sun Bowl turns 92 with a rematch of the 2014 thriller, as Arizona State takes on Duke. The Sun Devils have been hit hard by opt-outs and have an almost entirely new offense from ...

The Tony the Tiger Sun Bowl, which historically has pitted teams from opposite ends of the country, is often a study in contrasts. The 91st playing of the 92-year-old game fits right into the nation's ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

From its debut in 1935 when the El Paso All-Stars beat Ranger High School, to this year when Arizona State takes on Duke, the Tony the Tiger Sun Bowl has been in continual transition without losing ...

The Tony the Tiger Sun Bowl game between Duke and Arizona State is more than the nation's second-oldest bowl game. El Paso's biggest sporting event, typically on the last day of the year, is the ...

KITH TREATS collaborated with Kellogg’s Frosted Flakes, featuring Tony the Tiger The collection includes apparel, housewares, and accessories with vintage branding The capsule drops on December 12 on ...