The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Musician J.I.D. has reimagined the iconic tune ...

Add Yahoo as a preferred source to see more of our stories on Google. There have been a lot of cereal mascots over the years — those cartoon characters telling us why their breakfast is better than ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Tony the Tiger is the iconic mascot of Kellogg's Frosted Flakes, who has been a beloved advertising figure since his debut in 1952. His famous catchphrase, "They're Gr-r-reat!" quickly made him a pop ...

A college football bowl game's name is only as good as its mascot. Over the years, fun (and sometimes edible) mascots have elevated end-of-season games into social media and pop culture spectacles.