The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

Musician J.I.D. has reimagined the iconic tune ...

Frosted Flakeshas a new rap single out featuring hip hop artist JID, as you can check out "Hey Tony" and snag some special merch ...

The Tony the Tiger Sun Bowl game between Duke and Arizona State is more than the nation's second-oldest bowl game. El Paso's biggest sporting event, typically on the last day of the year, is the ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. If you're looking to reserve your spot for the Tony the Tiger Sun Bowl, tickets are on sale now ...

SIOUX FALLS, S.D. (KELO) — Tony the Tiger was in Sioux Falls Tuesday at one of the local Hy-Vees, not only to help promote Frosted Flakes cereal, but also to donate a big check to George McGovern ...