Twitter has announced the launch of its advertising API, allowing marketers to easily create and manage ad campaigns through its third-party partners. The five initial partners for the programme are ...

Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digital, and HootSuite that will up its social game without allowing brand marketers to become annoying and obnoxious. This should ...

"What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns—and integrate them into your existing cross-channel ...