Rizz, a slang term for charisma, is the Oxford English Dictionary’s word of the year (beating out Swiftie and situationship). This seems an appropriate time to write about the psychology of charisma.

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. This voice experience is generated by AI. Learn more. This ...

Dr. Worthen, a historian at the University of North Carolina, Chapel Hill, is the author of “Spellbound: How Charisma Shaped American History From the Puritans to Donald Trump.” The 2020s should have ...

Don’t tell Iowa Gov. Tom Vilsack, the latest Democrat tothrow his hat in the 2008 presidential ring, that his rather dry, unemotional demeanor translates into a charisma deficit. “There’s different ...

Although people may not agree on a definition of charisma, they can generally agree on who has it and who doesn't. When I ask people to list charismatic public figures, John F. Kennedy, Martin Luther ...