Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Unity says mobile gaming is no longer just a lower-funnel performance buy. Industry leaders at Cannes argued it can support awareness, engagement, and conversion thanks to full-screen, opt-in ...

Unity's CEO just mapped out a path for a Google-built game creation platform to reach living room consoles, and the market is starting to listen. But with the product unlaunched and the console goal ...

Buy Unity (U) and sell AppLovin (APP) as U’s Strategic Grow revenue accelerates while APP faces downgrades and decelerating growth.

Update: Unity’s CEO has now left the company’s employ, with immediate effect. The decision reflects the anger felt by developers about the original announcement. Mobile game developers who rely on the ...

・Unity Spark is slated to be a web-based AI game-creation platform designed to help users develop games without extensive coding experience. ・In an interview with CNBC, CEO Matthew Bromberg said the ...

Unity has patched a vulnerability discovered in June that allowed malicious code execution in Android games, which could be used to target crypto users. Unity Technology has deployed a fix for a ...

A new rival is targeting videogame giant Roblox’s core audience of amateur creators. Alphabet-owned Google and Unity Software on Wednesday launched Playground, an artificial-intelligence-powered game ...

Unity caused a firestorm of backlash from game developers on social media yesterday following its announcement that it would begin charging developers a small fee every time someone downloads a game ...

"Embrace is proud to be a Unity-vetted solution to make game developers’ lives easier," said Eric Futoran, Co-Founder and CEO of Embrace. "In mobile, every user counts. By capturing every technical ...