National Advertising Division Recommends T-Mobile Discontinue “Families Can Save 20% Every Month Versus AT&T and Verizon” Claim
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). AT&T challenged T-Mobile’s “Holidays Are Coming in Hot” ...
Business Insider3y
Verizon has pledged to spend 30% of its production dollars on minority-owned production companies, and has built a tool to vet its ads for bias
The advertising industry has a poor track record on diversity, equity and inclusion (DEI). But some advertisers are using their clout to push for more representation in their marketing.
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No price hike for YouTube TV, Google clarifies Verizon Ad confusion
Google says YouTube TV won’t hike prices, despite what the Verizon ad said. The ad promoted YouTube TV for $82.99/month, which caused some confusion. People thought YouTube TV was going to hike ...
Wall Street Journal11mon
Beyoncé Announces New Music in Verizon Ad
The singer used her ad for Verizon to hint at new music, and promptly updated her website and social media with teasers for a project called “Act II.” The ad follows Beyoncé as she attempts ...
National Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter ...
Verizon to host Super Bowl ‘FanFests’ at stadiums in all 30 NFL markets this February
The telecom will host on-field activities, NFL meet-and-greets and live musical performances on Super Bowl Sunday ...