Many businesses use video content marketing to promote their brand, products and services as part of their overall marketing plan. Video is a compelling, memorable medium that personalizes and ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

(Ad) Higher education is getting more and more competitive every year - schools are competing for students using every tool in their marketing and advertising arsenal. If you're wondering where to ...

Video marketing has a reputation problem, which makes it the most underutilized tool in the legal marketing toolkit. Many attorneys assume that, for a video to look the way they want, they must spend ...

(Ad) The competition for K-12 private school admissions has gotten more and more competitive - and some schools are struggling to keep up. One key place to focus your digital marketing efforts is in ...

If you’ve ever done SEO-driven content marketing for a company, you’ve had this conversation: “I know we’re getting more traffic and that’s great, but it’s not leading to more conversions.” Most SEOs ...