The Geico Gecko has been charming audiences for over 20 years, but you may not realize that another TV icon was the original ...
Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...
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Progressive's Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don't Actually Wear Out
While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are ...
GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...
When actor Lance Baxter, a.k.a. D.C. Douglas, placed an inebriated call to the grassroots libertarian organization FreedomWorks, little did he know it was the beginning of a battle.To be fair, Baxter ...
MEDIA ADVISORY Saturday, May 13, 2006 10 a.m. The Fort Worth Zoo 1989 Colonial Parkway Dallas, Texas 76110 The media is invited to attend this event. To help kickoff the Fort Worth Zoo's "DinoRoars" ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
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