Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the barista got ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

This is why it’s critical for RIT to have positive and meaningful interactions with our audiences as often as possible. Our brand works by forming emotional connections from the very first interaction ...