Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It's become ...

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand ...

Erik Huberman is founder and CEO of Hawke Media, a full-service marketing consultancy, and author of The Hawke Method. Let me rip off the Band-Aid: “Good enough” branding is the fastest way to ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches. Of course, ...