Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

What is branding? It’s not so much about what it is but what it isn’t, members of an industry association were told at a recent event. People think a brand is a logo, a website or what’s posted on ...

In business, your word is everything. Your reputation is built on the promises you make and keep. That's why it's so important to have a brand promise—a clear, concise statement that communicates what ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Personal branding is currently in the spotlight for all the wrong reasons. Elon Musk’s Twitter takeover saw people who’d spent years crafting an online persona suddenly face up to the fact that it may ...

Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare ...

Freeze branding is a method of livestock branding that some farmers use as a less-painful alternative to hot brands. They place the metal brand in liquid nitrogen and apply it to a shaved area of the ...