Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

What is branding? It’s not so much about what it is but what it isn’t, members of an industry association were told at a recent event. People think a brand is a logo, a website or what’s posted on ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

The concept of branding can feel like a squishy thing, or seem like an abstraction. Ask an expert, and they might describe branding as a communication system that expresses the idea of a product or ...

Freeze branding is a method of livestock branding that some farmers use as a less-painful alternative to hot brands. They place the metal brand in liquid nitrogen and apply it to a shaved area of the ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...