Born between 1997 and 2012, Generation Z is currently 13 to 28 years old. While many have already started or finished college, some are just getting ready to apply, and the youngest have yet to begin ...

When it comes to gen AI, the habits, attitudes, and ideas of Gen Z are a harbinger of the future of work—and how the rest of us will feel when we get there. A survey of nearly 2,500 U.S. adults ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

Add Yahoo as a preferred source to see more of our stories on Google. White Claw, the hard seltzer that defined a Gen Z's social habits, but by 2025 that era feels like a relic. A combination of ...

A study by Robert Walters finds 57% of Gen Z say they would rather pursue career advancement as individual contributors than take on traditional middle-management roles.

Nitin Deckha is a member of the Institute for Performance and Learning and the Canadian Community of Corporate Educators. Gen Z workers are reporting some of the highest burnout levels ever recorded, ...

Gen Z slang is bussin—if you know what it means. From skibidi to frfr, we're decoding the vibes so you don't get cooked. Gen Z has an entire dictionary of slang—and it’s evolving by the minute, er, ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Young adults are wondering whether or not they should keep drinking.

"CEO of" is Gen Z slang for being the ultimate expert or master at something. At times, the term is used ironically.

Data shows Gen Z’s rising engagement with wine is driven by lighter styles, values-focused buying habits, and tasting rooms that emphasize connection and transparency over traditional cues. Stephanie ...