For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J.

(Courtesy of General Mills) In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio ...

An allusion to Wheaties first made its Thunderbolts* debut in the movie's Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...