There is a disconnect between Starbucks’ public commitments and the practices of the CEO. Starbucks CEO faces major backlash ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

"If you’re the Starbucks CEO you get $96 million for 4 months of work including a $5 million bonus. If you’re a Starbucks union worker, the CEO is refusing to give you a decent raise to pay ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots. “Imagine coffeehouses that ...

Starbucks took a shot in the dark with their ... free refills — which is encouraging some patrons to stay awhile. New CEO Brian Niccol — who took the helm back in September — said at the ...

On the menu for Starbucks: DEI, layoffs, and its CEO’s corporate jet use March 18, 2025 Updated Tue., March 18, 2025 at 11:32 a.m. Starbucks Headquarters flies the Progress Pride flag, Sunday ...