Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

Barbie is introducing a LeBron James doll, part of its new Barbie Signature Kenbassadors Collection. Courtesy of Mattel "As a ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Turning yourself into a Barbie or action figure with AI has taken over social media – but experts say you should think twice ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

senior vice president of Barbie and global head of dolls at Mattel said.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...