At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, s

"For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed," the company added in a statement. "With the season coming to an end, 60 percent of Americans and Canadians admit they're likely to have a 'Case of the Mondays' after the Big Game."

Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start your day with a refreshing beverage—but not in the way you would think. No,

The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

It is time to roll out the roughness on Monday. With the Coors Light Chill Face Roller, the case of the Mondays can be more bearable.