In 2019, more than four years before tween skincare trends and "Sephora kids" became a social media craze, Kimberley Ho was ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as ...

The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses.

If you don't know your "pookie" from your "brain rot," Newsweek has spoken to experts to learn the real Gen Alpha definitions ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in ...

As a result, Gen Beta will be forced to not only begin the Earth's healing process but also alter the production of food as ...

Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

Demographers say the first members of Generation Beta are being born this month, following on the heels of Millennials, Gen Z ...

Generation Beta will be the children of younger millennials and older Gen Zers, and is so-named because the letter Beta ...