The AI era has been dominated by ChatGPT. It seems, however, that Google's Gemini has finally found its footing.

Snap has entered into an expanded partnership with Google Cloud to power generative AI experiences within Snapchat's My AI chatbot.

Snap Inc. will start using Google’s generative artificial intelligence model to help power Snapchat’s AI chatbot, part of a broader plan to boost engagement and increase user time spent on the messaging app.

At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app’s My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps.

Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms Inc., which also has its own AI chatbot. Alphabet Inc.'s Google, meanwhile, has been seeking new corporate clients for its Gemini AI model as a way to boost business. The two companies announced the new partnership Tuesday.

Snapchat's My AI is now getting the power of Google's Gemini AI. It will now understand text, images, videos, and more.

Snap Inc. has announced a new partnership with Alphabet Inc.’s Google to integrate Google’s generative AI model, Gemini, into its popular AI-powered chatbot, My AI. This collaboration aims to boost engagement on Snapchat,

Snap's My AI chatbot is compatible with Spectacles, its new augmented-reality smart glasses unveiled last week Snap will start using Google's generative artificial intelligence (AI) model to help power Snapchat's AI chatbot,

Snapchat, through its parent company Snap, has collaborated with Google Cloud to power its generative AI within its chatbot My AI to enhance its capabilities. Through this partnership, My AI chatbot will take advantage of Google Gemini AI’s multimodal capabilities.